Too many companies try to outsource their social media in hopes that a social media expert, like me, will care about their brand just as much as they do. I hate to break it to you, but no consultant will ever care as much about your brand as you do—even those of us who get paid a pretty handsome penny for our services.
When you outsource, you lose touch. There’s no way around it. Out of sight, out of mind.
One of my goals as a social media marketing consultant is to help as many companies as possible train their own teams to take the reins on social media, even though I can make more money doing it myself.
GIVE A MAN A FISH, AND YOU FEED HIM FOR A DAY. TEACH A MAN TO FISH, AND YOU FEED HIM FOR A LIFETIME.
I’m trying to work myself out of a job with most of my clients because once their marketing team learns the basics of social, they can personalize their strategy and make it dynamic, rather than relying on a social media consultant to notice opportunities for them.
Sure, social media consultants may have the best of intentions, but most of them are juggling multiple clients. And, unless that consultant cares deeply about your project on a personal level (one reason I am very picky about my client base), they will likely promise you grand results at the start, but quickly lose interest. Once the initial setup is done, very few consultants focus on how they can grow your channels exponentially over time. Consultants may settle for paltry growth or revert to using dubious social growth hacking tactics to inflate their numbers.
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