I’m a major foodie. Not the cooking type, but definitely the eating and restaurant kind of guy. I did a small stint in the culinary industry years ago where I met dozens and dozens of amazing culinary professionals. While I was just a marketer, I was amazed at the mix of art and science when it comes to preparing food and serving it up. How food all comes together has elements of a scientific formula but with a whole bunch of creativity. How food is prepared on the plate and given to guests also has a combination of science jand creativity.
There is a simple, yet not so simple, test that every culinary student must master in order to become a chef . . . creating an incredible omelette. If you’ve ever made an omelette, and I have tried only a few times, then you know it’s no easy feat. There’s a science to the pan you use, the temperature you set, and when you fold in the ingredients with the slowly cooking eggs. Creativity comes with the set of ingredients you choose. Chefs say that making omelettes is one of the hardest things to master.
Marketing is also a mix of art and science. There is certainly a lot of creativity required to position a brand, develop marketing campaigns, and service customers. There is also a lot of science as well, where proven methodologies in data mining, targeting and testing (just to name a few) help insure a brand’s success. Throw into the mix the need to manage and lead teams, and you suddenly have a complicated job ahead of you. Marketing is no easy feat.
I was thinking about the omelette test the other…
