I remember when autosave didn’t exist in writing software.
In the old days, if your computer temporarily borked, you might have lost some important text if you didn’t recently save your work … I still compulsively click “Save” out of habit when I write and edit.
Luckily, if you’re working online today, such as in your WordPress website, the autosave feature frequently backs up your work-in-progress — making it not only a feature, but also a benefit.
Autosave is a “feature-benefit” that provides peace of mind, but it’s easy to forget about and take for granted.
Uncovering your business’s unique selling proposition (USP) can be tricky, because it’s often something you forget about and take for granted. It’s likely intertwined with your routine operations, so you might not immediately recognize it as exceptional.
Let’s start with this idea of a “feature-benefit” to help you pinpoint your USP.
One step beyond …
When describing your business,…
