Author: Neil Patel / Source: Entrepreneur
In this video, Entrepreneur Network partner Neil Patel explains why you shouldn’t boost Facebook posts that drive traffic to your blog.
Why? Well, because by its very nature, the traffic you pay for probably won’t come back unless you keep boosting your post and making it visible. As a result, you need to make sure you have a chance to actually get something from these people on their single visit for your site.
You could try to get some of their basic information — perhaps an email for your mailing list — but the more steps you need to take to get to a sale, the less likely you are to actually make one….
Peter Bordes Jr
Founder & Managing Partner Trajectory Ventures. Lifetime entrepreneur, CEO, Board Member, mentor, advisor and investor.
Obsessed with the infinite realm of possibility in disruptive innovation driving global digital transformation in technology, cloud-based infrastructure, artificial intelligence, data, DevOps, fintech, robotics, aerospace, blockchain and digital media and advertising.