While influencing practically every living entrepreneur, Richard Branson has built a social media presence that all of us would do well to study. His Twitter handle boasts over 11 million followers, Facebook over 3 million, and Instagram over 2 million. Yet, what is most compelling is how he uses his social media presence to drive traffic back to his website. Starting with the standard tactic of including links to his Virgin website on every single profile, it’s clear that Branson wants his fans on his page.
If you’re wondering why Branson would want all of his fans on his site, the answer is simple. Through his webpage he can collect your email, pixel you for Facebook ads and, most importantly, make sales. While social media allows him to entertain and engage fans, it doesn’t allow his fans to make purchases on the spot. According to a Gallup survey, 62 percent of respondents who used social media said those sites had no influence on their buying decisions. Clearly, Branson knows this and so he wants you off his social media pages and onto his webpage for a reason.
Now, let me share with you the top three things that you should take from Branson’s web page — to ensure your site is also a money-making machine.
Be unforgettable with clear branding.
When you first land on Branson’s website, one thing stands out. The branding is sleek, bright and pops. The word ‘Virgin’ is written in a unique font that will make it memorable. The colors stand out and help make the site easy to read and navigate, and sear the Virgin brand into the visitor’s mind.
When your site is easy to read, you’ll increase the likelihood that a visitor will stay on your page. A poorly branded website with ugly colors can make it…
