Shutterstock.comYouTube has become a commercial advertising powerhouse in recent years, with short-form commercials before the start of almost every video you watch on the site.
We’ve all seen or heard countless minute-long or even 30-second commercials that come with traditional media, like television and radio. Those ads are too long; your interest usually dissolves within the first 10 seconds.
YouTube advertisers, unlike traditional advertisers, are able to consistently engage viewers within a short span, making their video marketing more efficient and effective. You should be taking advantage of short-form videos, too.
Shorter content and attention spans
The average human attention span is getting shorter as social media dominates the world with visual experiences. Short-form videos give you more freedom to produce hard-hitting, relatable videos that get to the point, without the overhead of creating more in-depth content. People buy on emotion for logical reasons, so appealing to their emotions in a short period of time admittedly becomes more of a difficult proposition.
Content-focused strategies have dominated the way companies, individuals and newer brands market themselves. Short-form video can come in a variety of different ways: livestreams, Snaps, sizzles, teasers, branded content, etc. Regardless the forum, you need to stimulate the interest of your audience. Be aligned emotionally (remember, buy on emotion for logical reasons).Then, as a marketer, transition the interest you stimulate in your brand or services.
Stage theory strategy
There is a strategy that I call the “stage theory” that allows us to amplify and repurpose any content we create.
Content. Content. Content. Capture everything. Your audience wants to see behind the scenes, the day-to-day, the success, and…
