Author: Ben Angel / Source: Entrepreneur
Opinions expressed by Entrepreneur contributors are their own.
If you are first-time user of email marketing, you may be unsure of the format’s benefits. Retaining your list of subscribers and seeing a return on your campaign may seem like an ever-important priority in the beginning, but don’t let early inconsistencies hold you back.
Entrepreneur Network partner Ben Angel lays out in his latest video some of the highs and lows he experienced with his first endeavors in email marketing. He explains it is helpful to be willing to be wrong. In his campaign’s early days, he often had to see more loss than profit from email marketing. Some weeks, having more than $100 a week in his pocket for groceries would be a struggle. Now, Angel is reaping the benefits after seeing his email marketing…
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