Just because your audience expects you to have videos doesn’t mean they expect you to do a Star Wars sequel.
Video marketing is bigger than ever — this is an undeniable fact. In addition to traditional video content, live streams are very popular these days.
If you’re still not employing video content in your marketing mix, you are seriously missing out on opportunities. Social media platforms give preferential treatment to native videos and customers increasingly prefer consuming information in this format over the written word.
While producing professional video content may seem overwhelming, it is much less daunting than it appears to be.
Related: Want to Create a Video Presence? Here’s How to Write, Shoot and Market Your Content.
Creating video content.
So, how would a company with limited budget and staff go about staying on top of video marketing trends? Easily, if you ask me.
The videos don’t have to be Hollywood quality and highly-rehearsed. Here are some tips on how to get started in the video marketing arena.
An entry level digital camera that produces a decent quality video can range from $80 to $200. Don’t shy away from occasional smartphone videos for social media as well. As long as the subjects are well-lit and the speech is clear, you’re golden. In fact, consumers prefer casual and relaxed videos to the staged ones.
The reason is authenticity and sincerity. Remember that “people want to do business with people and not brands.” Consumers want to see the human side of the brand; and videos are a perfect way to lift up the curtain.
To save time on scouring for ideas, you can repurpose your old and new content. Start by identifying your best-performing blog posts and…
