Jakraphong Photography | ShutterstockThere are all sorts of ways that your internet and social media activity can be monitored, but you might be surprised by how little you actually have to do for a whole host of entities to know a lot of information — some deeply personal — about you.
A group of researchers from Columbia University targeted over 3.5 million Facebook users to see how they would react to tailored advertising based on their psychological profiles — information that was gleaned from the topics they liked or followed.
“Matching the content of persuasive messages to individuals’ psychological characteristics resulted in up to 40 percent more clicks and up to 50 percent more purchases than their mismatching or un-personalized messages,”…
