Marketers go where the people are, and marketing dollars follow. Last year, for the first time ever, marketers invested more money in digital advertising than television advertising. Today, the people are on social media platforms. Nearly 2.5 billion people use at least one social media platform each month, and companies like Facebook intended to keep expanding their reach until the whole world is on a social network.
For entrepreneurs and business leaders, the movement from traditional marketing to digital marketing represents a significant opportunity for anyone interested in created new pockets of revenue. Consider that last year nearly $27 billion was spent on Facebook ads. If you are able to master Facebook marketing for a niche market that spends one ten thousandth of $27 billion, the total addressable market is still worth $2.7 million. This indicates how lucrative it can be to develop a business based on social media.
1. Promote an ecommerce business with look-alike ads.
Look-alike ads are a type of ad vehicle offered by Facebook that uses machine learning to identify your target audience. They enable marketers to effectively communicate with the audience that is statistically most likely to engage with the product.
Look-alike ads have become an effective way for ecommerce entrepreneurs to quickly connect with potential customers without needing to develop marketing personas or complex go-to-market strategies. Instead, Facebook can quickly match ecommerce store owners with ideal customers for a relatively low cost per click, while at the same time helping ecommerce entrepreneurs to quickly create sales.
In time, ecommerce can create millions simply by relying on a combination of compelling products and look-alike ads to grow customers.
2. Start a social media influencer marketing consultancy.
The vast majority of marketers (94 percent) who rely on influencer marketing believe it is effective. Brands are finding it increasingly difficult to talk to their target audience. Prospects are better at filtering out ads and sponsored content than ever before, primarily because of powerful ad blockers.
Influencers provide marketers with an opportunity to begin a meaningful conversation with prospects, just when prospects are most receptive.
The problem is, most brands don’t know how to identify the right influencers to approach, and once they’re working with an influencer, they don’t know how to measure success. By starting an influencer marketing consultancy, you can provide marketers with access to an effective marketing channel that has never been more in demand.
3. Master Instagram Stories and become a content consultant.
Instagram is one of the largest social media networks in the world, and Instagram Stories is helping to propel the platform to new heights. Stories is so successful, in fact, that the product is stealing users away from Snapchat.
Many brands recognize that Instagram Stories is a great medium to connect with target audience members; however, creating engaging content on a regular basis can be challenging. By mastering Instagram Stories, you can offer brands…
