Predictive Analytics: Predicting Customer Behavior to Improve ROI
As marketers, we’re always trying to stay ahead of the curve. But, does that curve factor in what customers or clients are looking for? This infographic shows us how predictive analytics can help do just that. Business 2 Community
IAB sets up Blockchain Working Group for advertising
Does blockchain have a place in marketing? According to recent reports, blockchain is no longer only for those trading bitcoin, it can provide a highly secure and transparent way to manage funds. MarketingLand
2017 Email Marketing Industry Report
Marketers are feeling overwhelmed. They don’t have the resources needed to do the marketing they’d like to do. This is evident in email marketing particularly because many marketers surveyed say email marketing drives ROI but it’s not integrated with their marketing strategy overall. Digital Marketing Depot
[REPORT] The State of Social Video 2017: Marketing in a Video-First World
“According to Cisco, video will make up 80% of consumer online traffic by 2020, and Mark Zuckerberg said…
