Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. In simplest terms, an SEO writer creates content that is optimized for search engines.
That means the content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box.
The most important thing to remember about SEO writing is that there are two types: good SEO writing and very bad SEO writing. There is very little gray area here. Either a piece of content can help your website’s search engine rankings or it can hurt your rankings.
You need to understand the difference before you hire an SEO writer to create content for you or you might end up damaging your website’s chances for success. This could come in the form of reduced traffic from search engines or a complete ban of your site from appearing on search engine results pages.
Think of it this way.
Google and other search engines don’t like SEO writing. Search engines want to deliver the best results to searchers based on the search terms visitors enter. Content that is written with the intention of artificially boosting a page’s search results ranking is content that Google and other search engines don’t necessarily want to display at the top of search results lists.
Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors.
To that end, search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. For example, keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them.
Therefore, it’s critical that you work with a trustworthy SEO expert and good SEO writer, or else your investment in SEO services and content could put your website and business in a worse position. With that said, here are 10 qualities held by a good SEO writer who delivers the return your business needs.
1. Understands grammar, structure and spelling.
This is one of the biggest problems in SEO writing. Many businesses pay very low prices to get a lot of articles written for SEO purposes, but if those articles are horrible, they aren’t worth the $5 or even less you paid for each one. A good SEO writer knows grammar. He or she knows…
