Facebook yesterday announced it had acquired tbh, one of today’s most popular apps among teens. But just what is it?
Tbh is an anonymous compliment app geared towards tweens and teens. Unlike the now-deceased Yik Yak and Sarahah, which often incite negative gossip, tbh only allows its users to share positive things.
But the real question is: Why would Facebook even want to acquire tbh? Well, shortly after its launch in August, the app skyrocketed in popularity, quickly becoming the number one free app in Apple’s App Store. It gained 2.5 million subscribers and was only available in a few states. While Facebook has been losing its appeal to this younger audience, the company’s new acquisition might be to help tap back into this demographic. And like it did with Instagram and Whatsapp, the social media giant can use its power to help grow tbh, expanding it to every state and even outside the country.
Here’s everything you need to know about tbh.
1. It’s a compliment app.
Tbh is an anonymous comment app. After signing up, selecting their school, gender and grade, users are presented with nice, fun polls with questions such as who is “going to win an Academy Award,” who will be the “next international fashion icon” and other yearbook superlative-like nominations. Users are presented with four options of friends to choose from for that specific question. If they don’t think any of those friend options fit the bill, they can hit “shuffle” or “skip.” Users can also make up their own polls as long as they are positive.
2. “Tbh” is an acronym.
The name is short for “to be honest.”
3. It’s all about positivity.
Anonymous comment apps such as Yik Yak and Sarahah…
