Do you spend hours crafting the perfect email only to discover that your prospect didn’t open it? If so, you’re not alone. For most salespeople, the biggest hurdle in prospecting is getting their emails opened in the first place.
HubSpot recently released some interesting data –based on the millions of emails their users send — revealing average email open rates according to industry. Industries like PR, travel and marketing only saw open-rates in the mid- to high-20 percent range. While the top-performing industries, such as arts/entertainment, construction and HR, enjoyed open-rates double those of the bottom-tier industries, not one group rose above 50 percent. In other words, even the most successful industries find that less than half of their recipients actually open and read their emails. Take a look:
Fortunately, no matter what industry you’re in, there are a few simple tricks you can implement to reach more prospects than you ever have before. Read on to discover how you can explode your sales email open rates and dominate your competition in sales.
1. Think like your prospect.
In order to reach your prospect, you have to start thinking like your prospect. Consider your own email inbox. How do you determine which emails you’ll read and which you’ll delete? You quickly skim the subject lines and first sentences to look for important messages.
Related: Would You Be Thankful or Horrifed If the Emails You Got While On Vacation Disappeared?
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