Getting the word out about your business can be tough, particularly if you don’t know how to effectively reach out and then keep the momentum going once you get some coverage. So how can you make the most of the positive attention you do get and parlay it into more customers and sales?
This the question that Heather DeSantis frequently asks herself as she works with her clients. DeSantis is the 29-year-old founder of Publicity For Good, a PR firm that specializes in helping mission-driven companies make an impact.
DeSantis says that it’s important for entrepreneurs to drill down on the three or four topics that they are most passionate and comfortable teaching others about.
When you’re pitching members of the media, think of it exactly the way you would approach an investor. Stick with statistics and hard numbers. It isn’t your product that is most intriguing to journalists and readers, but the solution that it provides.
For Small Business Week, DeSantis, who has connected her clients with more than 3,000 media outlets since launching her firm in 2016, shared her top strategies for making a publicity splash, starting with making yourself an…
