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The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound
You may be familiar with promoting your business and your YouTube video on Twitter, and if you are, you’re a step ahead of the game when it comes to promoting your video on Instagram. That’s because, in many ways, Twitter and Instagram are very similar. However, while Twitter focuses on each tweet’s text-based message (that can include a photo or video clip), the focus of Instagram is on showcasing photos or video clips that can be accompanied by a short, text-based caption or message. Instagram is also designed to be accessed primarily from a smartphone or tablet (using the official Instagram mobile app), although it can also be accessed using a computer’s web browser.
Facebook owns and operates Instagram but has thus far kept it an independent social media service. It’s possible, however, to link your company’s Instagram account to your Facebook account so when you publish something on Instagram, it simultaneously and automatically also gets published on Facebook (and if you choose, Twitter and Tumblr as well).
The easiest way to set up and manage an Instagram account is to download and install the official Instagram app on your mobile device, launch the app, and choose the “Sign Up” option. Follow the account setup process, and be sure to customize and brand your account by creating a unique username that incorporates your company name, then use your company logo as your account’s profile photo. For simplicity’s sake, try to use the same username for all your company’s social media accounts.
Once your account is set up, access your account settings by clicking on the “Profile” icon, then tap on the “Edit Profile” button. Your profile can include…
