The pressure is on! Content marketers are being expected to create more with less. And often, that means creating more content without adding additional team members.
Unfortunately, the content copywriters are often the ones that bear the brunt of these situations which can be exhausting and cause content burnout.
To help ease the pain, Workfront’s Heather Hurst and Nordstrom’s Erica Gunn shared some great tips to help you scale work with the resources you have in their presentation at Content Marketing World.
Want to keep your content team happy and productive? Here’s what to do:
#1 – Build a Business Case
Ok listen up, this part is important:
Before you start anything, you need to understand why you’re doing it and whether it rolls up to the most important goals of your company.
Once you’ve developed your goals, it’s time to develop a strategic breakdown that will help you execute. Some key questions to ask include:
- What are you trying to accomplish?
- How will you measure success?
- Are you working on the right things?
- What’s not going to help you succeed? Eliminate it!
Ultimately, customer data should help make content decisions. Traditionally, Nordstrom relied heavily on gut instincts combined with trends to lead their content strategy. Now, they’ve taken a much nimbler approach that includes weekly meetings so that the team can pivot quickly, as well as measurement of content daily, monthly and quarterly. This enables short-term and long term adjustments to planning and creation based on content goals.
#2 – Manage & Prioritize Work Requests
When you have fully…
