The days are getting shorter, the air is becoming crisp, and despite the wishes of kids and adults alike, the sun is definitely setting on summer. While waving goodbye to a season characterized by great weather, seemingly endless vacations and relaxation is no walk in the park, the end of summer does have it perks, the most notable being back-to-school shopping.
While students sharpen their pencils and load their backpacks, email marketers must brush up on the basics in order to capitalize on the second biggest retail event of the year. In order to ace this year’s back-to-school email marketing campaign, here are some tips to ensure you make the grade this season.
Your first assignment: Integrate social media into email campaigns.
There is no magic bullet when it comes to acing a test. Similarly, while email marketing is undoubtedly critical for brands it is not the end-all-be-all element of a campaign’s success. Social and email should work hand-in-hand to increase brand awareness and drive conversions. In fact, when leveraged correctly, social media has the potential to ultimately drive more email subscriptions while emails have the ability to direct more followers to social channels.
Start this integration by building social icons into your email campaigns, allowing customers to jump to your social pages while they check their email. This saves consumers time by allowing subscribers to access…
