I hate to show my age here, but when I graduated from Georgia Southern University (I am not going to tell you what year) with a public relations degree, social media pretty much did not exist. So even though I learned the tricks of the social media trade in my professional life instead of in my crib like later generations, I am always looking for ways to be a social media rock star, and help clients do the same. Here are four of my favorite tips for getting B2B companies (and their employees) on board with social media strategies.
No. 1: Get to the point already.
Let’s be honest – most of us are on the go and we are reading this stuff on our phones, right? It’s tough – but it can be done. I am the world’s worst about getting wordy, and sometimes it’s hard to say what you want to say in a certain number of characters. But think about what you would click on. Would you want to read a paragraph on the small screen of your phone or just have it laid out for you in a quick, short to-the-point post? That’s what I thought. Not only that, if you want employees to share your posts, you don’t want them to have to read a lot either. And if they are going to comment on your post, they need room to do so.
No. 2: Engage, engage, engage.
You can never do this enough. In the industries we work in – including data center, security, marketing tech,…
