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Marketers, writers and thought leaders in tech write to gain the attention and respect of their specific audiences and ideal customers. But the challenge they face is a big one: to get that content in front of the right people — and impress them.
Related: The New PR: 5 Content and News Distribution Strategies You Need to Master
The problem is, everyone is trying to write more useful and innovative content to drive their names up in the search engine results pages (SERPs). That’s because the bar for content quality has continued to rise, as more of us have realized that only the very best content reaches the top.
You could spend hours researching and writing a very fine post … only to have nobody read it. That’s why content distribution is so important — because it doesn’t matter how good your content is if no one sees it.
With that in mind, here are five specialized content-distribution channels that can help get the right eyes on your content:
1. Zest: Share and discover only the best marketing content.
Zest is a Google Chrome extension that places suggested content — curated specifically for marketers, by marketers — on new tab pages. CMOs, VPs and marketing managers make up 92 percent of the Zest community.
Zest’s purpose is to help content marketers select the genuinely useful, innovative and actionable information they need to stay on top of their industry. If your target audience includes online marketers, this is where your content needs to be.
How it works: Zest’s “tribe” of active members recommends content they’ve found to be valuable; then, a group of super-user volunteers reviews it and decides if it’s a good or bad fit for the community. Good fits are sent to chief moderators to ensure they meet rigorous quality standards, after which they land on the feed.
While there’s no way to “pay to play,” Zest does offer “Content Boost,” which gives extra exposure to approved, featured content, which can “boost” up to 10 times more clicks.
2. Quuu: Grow your social following and promote your content to influencers.
Quuu is designed to help businesses and individuals on…
