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If you’ve been thinking it might be time to create a new Facebook video ad and you already have some video content on your website, YouTube or social media, repurposing it can be a smart way to save time and money. But it’s not as easy as cutting and posting.
Sure, a video already in your arsenal makes sense, and you can technically reuse anything that fits Facebook’s ad specs, but the question you should ask yourself is “Will this be successful for the intended video marketing purpose?”
Remember that your audiences can vary greatly among different online venues, in terms of their state of mind, what they are looking for and the time they have available. If your original video production wasn’t created with Facebook in mind, it can definitely affect how it will perform when transferred to this social media outlet. For example, if your company’s video was originally intended for YouTube audiences, you’ll need to update it to target the Facebook viewer, who is typically more hurried and distracted.
Putting a fresh spin on an existing video and optimizing it for Facebook viewers isn’t that hard; it just takes a little planning. Here are a few options you might want to consider to successfully repurpose a marketing video…
