Facebook. Twitter. Pinterest. Snapchat. The list of social media platforms goes on and on. While business owners know the value that social media presence can bring to their company, many small and medium firms simply don’t have the resources to devote to all of the platforms. In this article, we will discuss one of the most popular social media sites, Snapchat, which has become a dominant player in today’s world.
Gary Vaynerchuk, an entrepreneur explains his view on the success of this platform: “Snapchat closely resembles how we communicate face-to-face than any other social network. When we talk to each other, passing in the halls or just living out our lives, those moments disappear. Snapchat emulates that behavior and psychology. Moments are temporary and that’s exactly the feeling and behavior that Snapchat matched to.”
Younger Target Audience
Snapchat is an ideal tool to reach a younger audience base. Out of a total 166 million users, the majority of Snapchat users are under 24 years old. More specifically, 71% of users are 18-34 years old.
As of September 2016, Snapchat had over 150 daily active users all over the world. What is the best way to reach these audiences? With a…
