Spring has sprung, step into spring… However many cliches you want to throw at it, spring is here, and as tradition says, we must spring clean.
So to celebrate, here are five ways to spring clean your social channels.
Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. And then learn how you can use Hootsuite to measure results.
1. Roll up those sleeves and have a clear-out
Old logos and poorly-sized profile pictures—get rid of them all. Update with the latest and correctly-sized images for each of your social channels. This little change can have a big impact on the impression your business gives. Unsure of what image sizes you need for each channel? Take a look at our handy guide.
Also, don’t forget to take a look through your social media bios and profile descriptions. Are they up to date? Do they have the right URL in them? Are they referencing something that happened in 2012?
2. Dust off those goals
Sometimes we get so busy that we neglect our goals for social media and they end up with a layer of dust.
Take them out and see how close you are to achieving them, or if they’re still even right for your business. If you’re not close to achieving them, what do you need to do to get there? If you’ve surpassed them, what new ones should you set?
Don’t be surprised if you need to…
