This Entrepreneur Shares How to Name Your Company -- or Fix a Bad Name

This is an episode of our podcast Problem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business — and were happier and more successful as a result. The show is hosted by Entrepreneur’s editor in chief, Jason Feifer. Listen below, or subscribe on iTunes, Google Play, Stitcher, or wherever you get your podcasts.

A company’s name is one of (if not the) biggest early decisions a company founder will make — and they often get it wrong. Google was first called BackRub, Best Buy was Sound of Music, eBay was AuctionWeb and Policygenius was KnowItOwl.

In this…