Money is often considered the world’s most valuable resource. However, for those who have achieved a degree of success in entrepreneurship, time becomes more valuable than money.
As you scale your business, it’s imperative to remove non-essential tasks from your daily agenda so you have more time to focus on revenue-generating activities. One way to do this is with delegation; another is with technological automation.
Email is an amazing communication tool, but it’s also a notorious productivity killer. In fact, email distractions cost the U.S. economy $650 billion annually. By building automated email messages into your sales funnel, you won’t have to waste time manually re-sending them every time you get a new subscriber. This allows you to work on your business, rather than in your business.
By setting up email marketing automation workflows, you’ll immediately free up valuable time in your calendar.
1. Onboarding.
When someone opts into your mailing list, you need to have a friendly email ready to greet them. Your onboarding email is the perfect opportunity to convey your values, remind the person why they’ve subscribed to you and start to build rapport with them. People often signup to mailing lists and then forget that they’ve done so — a friendly welcome email keeps your brand fresh in their minds.
Typically, this workflow will be triggered after the person subscribes to your list and should be sent immediately.
I recommend using your subject line to remind the person of what type of engagement they made with your brand. For example, “Thanks for subscribing to (brand name)” works well as an introductory subject line. Also, remember to include your brand name in the email and personalize the message with the recipient’s name. Hopefully you collected this vital information in your subscription form.
Check out this warm and quirky welcome email by internet marketer, Melyssa Griffin. This email is generated as soon as you subscribe to her list.
2. Engagement.
Once your subscribers are acquainted with your brand, it’s time to start sending them educational content in order to build trust. This isn’t the time to go for the hard sell. Use your engagement emails strictly to deliver value.
In the internet marketing niche, inviting new subscribers to attend a free webinar is a popular engagement tactic.
Ben Malol is an internet marketer known for his expertise in Facebook ads. After…
