What does email have to do with SEO? At first glance, you don’t see a relationship between these two platforms. But email actually helps boost SEO and website rankings in many different ways.
Organic search and email are the two main channels that drive the most traffic to websites. According to a research by Conductor, 51 percent of people discover websites through email marketing.
Of course, unlike other platforms, such as social media and micro-blogging websites, email doesn’t have a direct connection with search engines to impact your website SEO or rankings. However, you can leverage email marketing as a tool to promote and encourage others to help improve your website rankings. Here’s how.
1. Build more social signals.
Even though Google never admitted it publicly, the social activity of a link strongly affects its ranking on Google. According to a study on 23 million shares, the top four ranking positions on Google are the ones with the most Facebook and Google+ activity. Needless to say, social signals are an important part of SEO that most marketers are unaware of.
Getting people to share your content through their social media channels is the hard part. If you have an email list, this task will be easier.
Whenever you publish a new blog post, you can send a newsletter asking your loyal subscribers to share the link. Or you can include social sharing buttons in your emails to make sharing more convenient for your followers.
2. Reduce bounce rates.
Website bounce rate is another important statistic that factors into Google ranking. Bounce rate determines whether or not a website offers relevant information to its visitors.
Whenever a visitor lands on a page on your website and immediately leaves without taking any action or visiting any additional pages, that session is counted as a bounce.
If your blog posts and landing pages generate…
