Your headline draws them in, while your opening copy maintains the magnetic hold.
The express benefits give them hope that they may have found the solution they desire.
And then you ask for the sale with an explicit call to action.
A total win, right? Then why are you still disappointed with your results?
You’re doing a lot right, and that’s why you make some sales. But you could be selling a lot more if you take the time to make your case.
Here’s what I mean.
Your headline, lead, and benefits are promises. When you make assertions about your product or service, you subsequently need your prospect to believe you.
Now, this is where content marketing helps immensely. When you provide value with the right information before asking for the sale, people naturally view your offer with a more positive frame of mind.
Even with that established trust, however, people want proof that your claims are true. You’re connecting with them right away at an emotional level that triggers the “I want” impulse, but people still want additional information that satisfies their rational minds.
So, take the time to give them assurance that they’re making the right decision. This is the real reason longer copy works — you’re providing enough information that assures a larger group of potential buyers.
Look at your existing sales page, and locate every claim your copy makes.
What can you do to provide logical…
