Public relations firms can be essential partners in the success of your business. A good firm will help you position yourself in the market, create powerful brand stories and connect you with the right media outlets to increase the exposure of your company.
When you’re an early-stage startup with limited funding, having a PR firm on retainer is beyond your budget. Yet, creating buzz about your brand is often your primary objective.
Understanding how this industry works can make or break your company. After founding the Influencers Dinner one of the largest, private communities of influential people, I learned this firsthand. To experience the benefits of a PR firm without actually hiring one, you need to understand these five rules.
1. Make journalists connections long before you have a story to tell.
You want to begin by building trust and forming strong relationships with journalists. This will help you tell your story when you have one to share. Plus, journalists may offer insights and feedback on your startup. They tend to be fascinating people who are exposed to cutting-edge ideas.
Those who work in the media also approach each other for contacts and leads. The number of stories that have been written about me by contacts or referrals is far more than I’ve ever gotten on my own. It also led me…
