In the spirit of this year’s theme for Content Marketing World – a World of Stories – we’re making a connection between some of the tracks you can follow when attending the show and some of the greatest stories of all time. Not surprisingly, the connection is strong.
Create demand just like Willy Wonka
One of my favorite stories growing up was Charlie and the Chocolate Factory. The story was written by Roald Dahl in 1964. It was adapted into a movie (Willy Wonka and the Chocolate factory) in 1971 and again (Charlie and the Chocolate Factory) in 2005. Here’s a brief summary:
Eleven-year-old Charlie Buckets lived with his parents and all four of his bed-ridden grandparents in a very humble home. One day, Charlie’s Grandpa Joe told him the story of the famous candy maker, Willy Wonka, and how fierce competition from other candy-makers forced him to close his factory many years earlier.
The very next day, the family learns that Wonka plans to reopen his factory and invite in just five children – those who find the five golden tickets placed secretly inside his world-famous Wonka bars. The world goes crazy at the prospect and everyone is searching for a golden ticket.
As the children who find the tickets are revealed, one by one, all become instant celebrities. With one ticket left to find, Charlie finds money in the snow, uses it to buy a Wonka bar and rushes home to show his family the last golden ticket. He and his Grandpa Joe go on the adventure of a lifetime and Charlie is chosen by Wonka to run his factory.
Perhaps no one was better at creating demand than Willy Wonka. The entire world was buying his chocolate bars as fast as they…
