Email marketing isn’t dead; that debate is over. Emails are the most effective way to market a business. Even the small businesses are on board that it’s the best way to win and retain customers.
But, over the time, this medium has become very competitive. With more and more retailers sending mailers left &; right, customers have become accustomed to ignoring email messages (unless they’re too good). So to stand out in a crowded inbox, you’ve to leave a mark.
Now, I’m pretty confident that whatever I said above isn’t news to you. However, creating emails that get noticed is not an easy task. And that’s where the tactics given below can help:
1. Subscribe to one good brand mailer daily.
Email marketing works. But, to make it work, you’ve to send messages on a regular basis. Churning out good emails on a daily basis is no easy task. But, there’s a quick fix to this problem; subscribe to the email list of at least one email-savvy brand daily. Why? Well, it hardly takes a minute to do this, and over time, it will create a resource base for you to take inspiration from when you’re out of ideas.
2. Scan your inbox every day.
One of the most productive habits to start every workday is to check your inbox daily for some inspiration. See what catches your eye and try to find out why it did? Once you understand the reason behind it, you can use the same tricks when creating your emails to capture the attention of your audience.
3. Check your competitors’ email campaigns.
You’re probably already keeping an eye on…
