According to PEW Research Center, the majority of Americans (55 percent to be exact) use Instagram to some degree. Given the platform’s rapid growth, more and more people will begin using the platform in the months and years ahead.
There are six things marketers must do to be successful reaching potential customers on this new channel.
1. Use Instagram analytics to optimize your account.
As the adage goes, “What gets measured gets managed.” This is true for most marketing initiatives, and it remains true for Instagram as well. There are a number of different Instagram tools available that provide insightful Instagram analytics designed to make brands more successful on the channel.
When searching for an Instagram analytics tool, there are a few capabilities most marketing teams will need. First and foremost, the tool should have the ability to monitor post performance to show what posts have the best reach, the best engagement and the best click through rate. From there marketers will be able to use Instagram more efficiently.
Marketers will also most likely want to use a tool that has the ability to schedule posts in advance. Most Instagram analytics tools are able to determine when is the best time to share content in order for a post to perform well. This time may be outside of office hours, which is where scheduling content can be helpful.
Finally, most marketers will want to find an Instagram analytics tool that is able to monitor chatter for specific keywords and hashtags. This makes it possible for marketing teams to connect with customers or prospects in real-time in order to create memorable experiences.
2. Embrace UGC.
UGC, also known as User Generated Content, is a phenomenon an increasing…
