Author: Mike Myers / Source: contentmarketingworld.com

Using humor is a great way to break through all the clutter and get your brand some attention. But sometimes it can be hard to find that big idea.

There are other barriers, of course. My personal favorite is the legal team. Okay, that’s not my favorite at all (hi, legal team!).

Tim Washer works someplace serious – at Cisco Systems, where they make serious things like servers. He’s anything but serious and has been quite successful anyway. Below is a video of his presentation from Content Marketing World 2016 about using humor and improvisation techniques to help your brand stand out. Take a look:

It’s easy to see how Tim has been successful. Let’s look at how his ideas can help you:

When generating ideas, find your open place

  • Become aware of what can get in the way of any creative work and eliminate it (even if just for a short time)
  • Don’t be afraid that you’ll look…

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Content marketing