Content marketing is more than just about running successful campaigns and working hard to sustain business growth. It’s also about innovation and finding new ways to create valuable content to attract customers.
As a content marketer, you will never be able to develop a successful marketing campaign by doing the same things you’ve been doing or copying your competitors. You can only stay on top by learning new strategies and experimenting with new ideas.
There’s no better way to achieve this goal than by seeking advice from some of the world’s leading marketers and entrepreneurs. Thankfully, you don’t have to spend thousands of dollars on coaching sessions. You can use books for that.
Here are some great content marketing books to help you supercharge your marketing strategy and grow your sales.
Pre-Suasion by Robert Cialdini
You’re obviously aware of the power of persuasion in marketing. Pre-Suasion by Robert Cialdini is a must-read for any marketing campaign to successfully attract leads and customers to trust a brand or a product. But, have you heard about pre-suasion?
Dr. Robert Cialdini, one of the leading experts in persuasion and negotiation, explains in this book how to effectively persuade someone to take action by first altering their beliefs, and attitude. Before you drive someone toward your sales page, you need to persuade that person to believe in your product. This book explores that concept and beyond.
Content – The Atomic Particle of Marketing by Rebecca Lieb
Where will marketing be without content? It’s the most important part of any marketing strategy. But, it’s even more important for developing the right type of high-quality content to achieve successful results.
Content – The Atomic Particle of Marketing by Rebecca Lieb is a “research-based guide to content marketing” you can use to learn the importance of content and how to…
