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    TripleLift makes first ever acquisition of 1plusX data for $150 million

    TripleLift makes first ever acquisition of 1plusX data for $150 million

    Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

    Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

    Dastgyr

    Dastgyr brings in Saif Ali to lead marketing

    Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

    Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

    Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

    Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

    Kubient hires digital advertising veteran from MediaMath and DoubleVerify Leon Zemel as Chief Product Officer

    Kubient hires digital advertising veteran from MediaMath and DoubleVerify Leon Zemel as Chief Product Officer

    Essma Bengabsia

    Essma Bengabsia calls out @BlackRock for Islamophobic acquiescence

    Viant NASDAQ:DSP IPO shares surge 90% in its first day as a public adtech company

    Viant NASDAQ:DSP IPO shares surge 90% in its first day as a public adtech company

    Beeswax Acquired by Comcast’s Ad Tech Arm FreeWheel

    Beeswax Acquired by Comcast’s Ad Tech Arm FreeWheel

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      Why Amazon should enter into digital out of home advertising

      Why Amazon should enter into digital out of home advertising

      TripleLift makes first ever acquisition of 1plusX data for $150 million

      TripleLift makes first ever acquisition of 1plusX data for $150 million

      cannabis programmatic advertising

      How Cannabis Programmatic Advertising is Replacing Traditional Advertising Methods

      RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns

      RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns

      Data marketplace Narrative launches Buyer Studio, a no-code app making buying data fast, easy, and cost-effective

      Data marketplace Narrative launches Buyer Studio, a no-code app making buying data fast, easy, and cost-effective

      100 most valuable brands in the world in 2021

      100 most valuable brands in the world in 2021

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      Can this company disrupt the entire digital out of home advertising industry?

      The next generation of facial recognition powered advertising

      The next generation of facial recognition powered advertising

      3 Market Research Platforms for Startups and Small Businesses

      3 Market Research Platforms for Startups and Small Businesses

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        How to Completely Set up & Optimize Your LinkedIn Company Page

        How to Completely Set up & Optimize Your LinkedIn Company Page

        Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

        Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

        10 Content Ideas for Social Media in 2020

        10 Content Ideas for Social Media in 2020

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        Brands use TripleLift as a go-to advertising alternative for Facebook

        How to start your business on Facebook

        How to start your business on Facebook

        A Simple Guide on How to Monetize Your Instagram Profile

        A Simple Guide on How to Monetize Your Instagram Profile

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        7 Facebook Ad Strategies to Avoid in 2020

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        7 TikTok Statistics Marketers Need to Know in 2020

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        3 Ways to Create a More Consistent Brand Image

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        How Content Consolidation Can Help Boost Your SEO Rankings

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        5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

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        Which Content Marketing KPIs Should You Track?

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        Use These 9 Tools to Create Beautiful, Shareable Content

        7 Steps To Your Winning Content Strategy in 2020

        7 Steps To Your Winning Content Strategy in 2020

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        What Your Content Management Process is Missing

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        3 Market Research Platforms for Startups and Small Businesses

        3 Market Research Platforms for Startups and Small Businesses

        The most beloved brands by Generation Visualized

        The most beloved brands by Generation Visualized

        Everything You Need to Know about Rideshare Advertising

        Everything You Need to Know about Rideshare Advertising

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        The death of third-party cookies may be a blessing for retailers

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        Easy Strategies to Improve Customer Service & Retention

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      • Marketing
        • All
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        • In The News
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        • Case Studies
        TripleLift makes first ever acquisition of 1plusX data for $150 million

        TripleLift makes first ever acquisition of 1plusX data for $150 million

        Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

        Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

        Dastgyr

        Dastgyr brings in Saif Ali to lead marketing

        Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

        Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

        Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

        Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

        Kubient hires digital advertising veteran from MediaMath and DoubleVerify Leon Zemel as Chief Product Officer

        Kubient hires digital advertising veteran from MediaMath and DoubleVerify Leon Zemel as Chief Product Officer

        Essma Bengabsia

        Essma Bengabsia calls out @BlackRock for Islamophobic acquiescence

        Viant NASDAQ:DSP IPO shares surge 90% in its first day as a public adtech company

        Viant NASDAQ:DSP IPO shares surge 90% in its first day as a public adtech company

        Beeswax Acquired by Comcast’s Ad Tech Arm FreeWheel

        Beeswax Acquired by Comcast’s Ad Tech Arm FreeWheel

        Trending Tags

        • Digital Marketing
          • All
          • Performance Advertising
          • SEO Search Engine Marketing
          • Influencer marketing
          • Email Marketing
          • Programmatic Advertising
          • DPAA Digital Out of Home EVERYTHING
          • Artificial Intelligence
          • Marketing Automation
          • Audience Data
          • Ad Fraud
          Why Amazon should enter into digital out of home advertising

          Why Amazon should enter into digital out of home advertising

          TripleLift makes first ever acquisition of 1plusX data for $150 million

          TripleLift makes first ever acquisition of 1plusX data for $150 million

          cannabis programmatic advertising

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          RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns

          RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns

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          Data marketplace Narrative launches Buyer Studio, a no-code app making buying data fast, easy, and cost-effective

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          100 most valuable brands in the world in 2021

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          Can this company disrupt the entire digital out of home advertising industry?

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          The next generation of facial recognition powered advertising

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          3 Market Research Platforms for Startups and Small Businesses

          Trending Tags

          • Social Media Marketing
            • All
            • Instagram
            • Facebook
            • LinkedIn
            • Twitter
            • Social Ads
            How to Completely Set up & Optimize Your LinkedIn Company Page

            How to Completely Set up & Optimize Your LinkedIn Company Page

            Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

            Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

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            10 Content Ideas for Social Media in 2020

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            Brands use TripleLift as a go-to advertising alternative for Facebook

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            How to start your business on Facebook

            A Simple Guide on How to Monetize Your Instagram Profile

            A Simple Guide on How to Monetize Your Instagram Profile

            7 Facebook Ad Strategies to Avoid in 2020

            7 Facebook Ad Strategies to Avoid in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

          • Content Marketing

            Cybersecurity Content Marketing: 2 data driven tactics for a differentiated strategy

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            3 Ways to Create a More Consistent Brand Image

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            How Content Consolidation Can Help Boost Your SEO Rankings

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            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

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            Which Content Marketing KPIs Should You Track?

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            7 Steps To Your Winning Content Strategy in 2020

            7 Steps To Your Winning Content Strategy in 2020

            What Your Content Management Process is Missing

            What Your Content Management Process is Missing

            How to boost your video content

          • Audience Strategy
            3 Market Research Platforms for Startups and Small Businesses

            3 Market Research Platforms for Startups and Small Businesses

            The most beloved brands by Generation Visualized

            The most beloved brands by Generation Visualized

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            Everything You Need to Know about Rideshare Advertising

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            The death of third-party cookies may be a blessing for retailers

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            3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

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            Using SMS Marketing to Drive More Revenue & Engagement

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          7 Facebook Ad Strategies to Avoid in 2020

          Connor Hennessy by Connor Hennessy
          May 18, 2020
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          Facebook Ads is one of, if not the, most powerful way to drive traffic and build brands in 2018. 

          Whether you’re selling tickets to an event, driving traffic to your new video, promoting your E-Commerce business, or all of the above, Facebook has a place for you with their ads.

          RelatedPosts

          TripleLift makes first ever acquisition of 1plusX data for $150 million

          How Cannabis Programmatic Advertising is Replacing Traditional Advertising Methods

          Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

          Unfortunately, Facebook’s Ad platform has a bit of a learning curve, and a lot of beginners (and experts) sometimes find that no matter what they try to adjust or change, they’re just not seeing the results and conversions they wanted with their campaign.

          This doesn’t have to be the case.

          By paying close attention to your ads, and learning the trends and tools that will give you the best results, you’ll be crushing your FB ads goals in no time.

          1. Your Audience Not Defined Enough

          When you’re dealing with Facebook Ads, specific is always better.

          Instead of targeting just location and adding a few interests, stop to think about who your ideal customer is. 

          This allows you to expand your reach and add many interests that could apply, purchase behavior, age, education level, professions, and the list goes on and on.

          The more specific you get, the more quality clicks you’ll get.

          1. Not Using Facebook Pixels

          Being able to track and report are key components to any marketing strategy, and this is exactly what Facebook pixels does so well. 

          What is a Pixel exactly?

          A Facebook pixel is a method to track interactions that are happening with your Ad even beyond Facebook to your website. This can be incredibly helpful for a few reasons.

          1. Track conversions on your website or event page that can be attributed to your ad. One of the biggest unknowns in online advertising, especially when tied to a direct product or service is wondering where sales are actually coming from. Pixels will tell you the behavior of users on your website after they’ve come through from your ad, giving you accurate conversion data.
          2. Optimize your ad for conversions. When installed, Pixels provide a great way to measure the effectiveness of your ad, mainly, what’s working and what isn’t working so you can adjust it accordingly.
          3. Re-market to the people who visit your website. If you have a Facebook pixel installed on your website, even when site visitors come from somewhere other than an ad, the information your Pixel collects can help tremendously for re-marketing campaigns when you do decide to run ads.

          Not sure where to start?

          Check out Facebook’s guide on creating and installing your first pixel.

          3. Your Creative Needs Work

          The creative of your ad is (typically) the very first thing that potential customers will look at when your ad pops up on their screen. That’s why it’s imperative that it grabs the users attention and entices them to learn more.

          Here’s a few questions to ask yourself about the creative you currently have running:

          Can you tell who the ad is for just by looking at the creative?

          Was time and effort spent creating it, or was it just thrown together?

          Would you click on it?

          If the answer to these three questions were no, it’s time to dive back in and create new creative sets, where you can say yes to all three.

          1. You’re Not Utilizing Video

          Studies show that 71% of consumers on Facebook prefer videos over static images on their news feed. If you’re not tapping in to videos for your ad creative, then you’re missing out on thousands of free impressions.

          Videos in 2020 are virtually ingrained in the creator experience when they go to discover and buy new products or services.

          By having a clean, clear and enticing video creative to accompany your copy, gives your ad that much more of a chance of being successful in converting. Don’t know where to start? Look through your competitors ad’s and see what works well.

          Do consumers like seeing videos of the product itself? People using it? A full on demonstration? 

          These are the questions you should be asking yourself when determining what to put into your video creative. While the quality is important, it is not necessary to have a full production team. Sometimes, simple works the best, and there are dozens of free tools available online to help you get a kick start into video ads.

          5. Text Copy That Converts

          Your text copy needs to be three things every-time:

          Clear, Intriguing, Relevant 

          Save your customers time by listing all the important information (including price) about your product, service or event in the text copy. 

          Now that you have their attention, give them a reason to click on your ad! Offer a discount, limited time offer, or some other method of exclusivity to generate more demand.

          Know your audience. It’s important to write text copy in a way that your target audience will relate to and respond. If your target audience uses emojis, then use ?’s. 

          6. No Call To Action

          An ad is not complete without a call to action.

          What do you want your potential customers to do after they see your ad?

          Immediately buy your product? Learn more about your service? Sign up for an event? 

          Whatever the end goal is, it’s crucial for conversions to make it easy for your customers to get to the next step of your sales process or funnel.

          7. Always Be Testing!

          Facebook Ads are a game of testing, experimenting, finding out what works, then finding out how to make it better.

          It’s an ever evolving platform, therefore, your ads should be ever evolving.

          Test out new copy, try out new creatives, experiment with audiences from different countries.

          Without learning what works and what doesn’t, you’ll never be able to optimize your ads to their maximum potential. 

          Conclusion

          If you’ve been struggling with Facebook ads, it’s okay.

          Everyone from beginners to veteran ad buyers have problems with their campaigns at one point or another. 

          There’s no such thing as a right answer when it comes to Facebook, which is why it’s so 

          important to always be testing.

          But as a recap to the recipe for better ads: Keep the customer in mind, keep your copy and creative simple yet attractive, and always have a call to action.

          Connor Hennessy
          Website | + posts

          operations & marketing. cofounder @hoo.be / @ImMakingADifference

          • Connor Hennessy
            https://collectiveaudience.co/author/connorhennessy/
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          Tags: paid adsfacebook ad mistakesMarketing strategyContent (media)How-toFacebookFacebook Adsdigital ads
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          Connor Hennessy

          Connor Hennessy

          operations & marketing. cofounder @hoo.be / @ImMakingADifference

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