Going beyond impressions and clicks to attention based advertising metrics.
Attention-based advertising metrics are a set of data points used to measure…
Collective Audience and Reset Digital launch strategic AdTech joint venture and platform integration
Collaboration to Empower Marketers with Direct Connections Between Supply and…
Collective Audience launches AudienceDesk™ Powered by next-generation AudienceCloud™ platform for brands & publishers
Big day and the first stage in our product roadmap launching the core building…
Collective Audience to Acquire BeOp, adding AI-powered conversational advertising and audience data platform to audience ecosystem
Collective(Nasdaq: CAUD), a leading innovator of audience-based performance…
Octane introduces advertising on its Octane Media sites which include Cycle World® and UTV Driver®
Octane® (Octane Lending Inc.®), the fintech revolutionizing the buying…
The Trade Desk launched Galileo platform to activate first-part data
Global advertising technology leader The Trade Desk today announced Galileo - a…
Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0
Narrative partnered with The Trade Desk to enable seamless audience delivery…
TripleLift makes first ever acquisition of 1plusX data for $150 million
Last week leading programmatic Ad-tech company TripleLift said it is acquiring…
How Cannabis Programmatic Advertising is Replacing Traditional Advertising Methods
It doesn’t take insider insight to know that the cannabis industry is one of…
