This story originally appeared on Bizness Apps
According to trend watchers, the message for businesses and marketers this year is: go mobile or go home. The focus of 2018 will be to cater to the exponential growth of consumers who now use smart phones and/or tablets as their first — and many times only — device.
Before we go into the 2018 trends, let’s set the mobile stage. It’s no longer a question of whether mobile marketing is important — we know it is — it’s now the case of understanding how consumers behave on mobile devices. By 2018, more than half of all consumers will be…
