As a 25-year old, I have seen a surprising amount of what’s considered good business practices along with my fair share of bad ones. Most of these practices have occurred within marketing, journalism, and the entire digital media spectrum that I’ve seen to this point in my young life.
One of the aspects of this spectrum that I’ve been most involved with is social media. Whether used professionally or for personal use, it has been an enormous part of my daily routine. Not only is it an essential duty and tool for my job as a marketing assistant, it’s a way of communicating with my friends, family, and loved ones.
I have such an affinity for creating content, I use all the various social media channels as a way to tell my story; even if it’s a way to express my feelings and thoughts but in a concise and creative manner nonetheless. So, it really pains me when I see people and businesses using social media in a way it wasn’t meant to be used. Heck, the word ‘social’ is half of social media.
You are not a robot. Your Facebook, Twitter, and other accounts do not need to sound like a broken record; repeatedly spitting out similar if the not same facts day after day. Socializing with your customers, clients, and fans should be a key component of your digital marketing strategy. It may seem like an obvious statement but having my hand in dozens of different social media channels has me thinking otherwise.
The point of your personal Instagram or business Twitter accounts is to give interaction back to those interacting with you. If you aren’t, what…
