National holidays, campaign launches, important events—your social media content calendar should be filled with key dates and milestones for your business, and the corresponding content you’re planning to post across all your networks.
Of course, some months are busier than others. January might be a notoriously chaotic month for your business, full of product launches or big sales, but you’re then left desperate for social content during the quiet February that follows.
How is a social media manager supposed to survive these perilous periods of feast and famine? A fun option is to celebrate “micro holidays” that have universal appeal on the internet and loads of potential for creative social media campaigns.
Here’s a list of potential micro holidays you can celebrate on social media—just remember that any content you produce should still be relevant to your business and a good fit for your brand.
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Trivia Day: #NationalTriviaDay
Test your followers’ knowledge by posting trivia questions about your brand or industry on social media. Hand out prizes, discounts, or free products to really make it worth their while.
January 15
Hat Day: #NationalHatDay
January 17
Ditch Your Resolution Day: #DitchYourResolutionDay
January 20
Cheese Lovers Day: #NationalCheeseLoversDay
January 21
National Hugging Day: #NationalHuggingDay
January 23
Community Manager Appreciation Day: #CMAD
January 25
Opposite Day: #OppositeDay
February 7
Send a Card to a Friend Day: #SendACardToAFriendDay
February 9
National Pizza Day: #NationalPizzaDay
Business-to-business (B2B) brands could score major points on this day by sending their top customers pizzas for lunch. Include a handwritten note explaining the holiday and include the hashtag and your social handles. Chances are, you’ll see quite a few thank you tweets and posts pop up. Pizza is how you make friends.
February 11
Inventors Day: #NationalInventorsDay
February 15
Singles Awareness Day: #SinglesAwarenessDay
February 17
Random Acts of Kindness Day: #RandomActsOfKindnessDay
February 20
Love Your Pet Day: #LoveYourPetDay
February 22
Margarita Day: #NationalMargaritaDay
March 1
National Peanut Butter Lovers Day: #NationalPeanutButterLoversDay
March 3
Day of Unplugging: #NationalDayOfUnplugging
March 14
Potato Chip Day: #NationalPotatoChipDay
March 18
Awkward Moments Day: #AwkwardMomentsDay
March 23
Puppy Day: #NationalPuppyDay
March 30
Doctors Day: #NationalDoctorsDay
April 7
Beer Day: #NationalBeerDay
April 10
Siblings Day: #NationalSiblingsDay
Humanize your brand by posting a picture of your CEO and their sibling(s). Bonus points if the picture is mildly embarrassing.
April 11
Pet Day: #NationalPetDay
April 20
Look-alike Day: #NationalLookAlikeDay
April 22
Earth Day: #EarthDay
