Social media is a powerful asset for any business. Leveraging current social media trends allows your brand or business the opportunity to boost online visibility, engage your target audience, and increase touch points that lead to conversions.
Are you still on the fence about the power of social media? Here are a few social statistics that are clear calls to action:
- 81 percent of Americans have at least one social media profile
- 91 percent of social users are doing so via mobile devices
- Consumers spend up to 40 percent more money with brands that engage them on social media
- 88 percent of businesses use social media (your competitors)
There are a number of social trends making the rounds in 2018, but a few are far more powerful than others. Artificially intelligent social chatbots, engaging creatives like videos, and mobile-friendliness are a few notable social media trends this year.
To have continued growth and success in a time consumers have more options than ever before, you have to stay on top of social media trends. This gives you a leg up on competitors and showcases the benefits and value of your products or services.
Let’s dive into the social media trends you absolutely need to leverage for success.
- Make Video Part of Your Social Media Marketing Strategy
Video content is trending in a big way. From Facebook to Snapchat, social media marketing strategies that have videos at the core will be far more successful. Why? Well, videos are more engaging and lean toward that personal feel consumers crave in 2018 and beyond.
For example, native Facebook videos had nearly a 50 percent higher engagement rate than YouTube videos. Native Facebook videos also had 67 percent higher reach than YouTube videos.
This makes the ROI on videos far better as well. In fact, businesses that capitalize on video in their social media strategy saw 27 percent higher CTR and 34 percent higher conversions via web.
What social channel should you start your video campaigns on? Facebook has the best engagement with video ads and Facebook Live making waves in 2018.
- AI Chatbots are a Must in 2018
Chatbots are artificially intelligent brand ambassadors, customer representatives, and social butterflies. They can make a big impact on your growth and success in 2018 by simply being available to…
