Author: Carlos Gil / Source: Entrepreneur
We’re in an interesting time, to say the least, for social media marketing.
Today, for most large brands, small businesses and creators, it’s hard to stand out from the digital noise on social media without investing large sums of money into advertising and content that includes investing in resources (people) for graphic design and video production.
In spite of the social media landscape continuously evolving through algorithm changes and Snapchat’s recent redesign, which has made it harder for users to get views on their content in both cases, there’s still value to be had from a sales and marketing standpoint if businesses go back to the basics of 1-to-1 marketing and accept the reality that organic reach is depressed without ad spend.
I was recently at Social Media Marketing World 2018 where I had the chance to record a podcast interview that touched on the following topics which are top of mind for every marketer:
Is Snapchat for business dead?
For the greater part of two years, Instagram has made significant improvements to its platform that have…
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