Businesses, marketers, and sellers, need to adapt to the way today’s modern buyer makes buying decisions. The only thing that is constant is change itself, and you too must change if you want to stay relevant and competitive in the digital era.
To attract today’s buyer, the sales dialog must shift from “What can I sell you?” to “How can I help you?” Today your personal brand is more important than it’s ever been because people want to find out more about an individual before they do business with them.
Seven seconds is all you have to wow a potential client. Your social selling success depends on how well your LinkedIn profile represents your personal brand.
With all of these challenges, there is tremendous opportunity. You now have tools available to you to connect directly with your ideal prospects, with the click of a button.
And while everyone has been talking about social media for years, few talk about the power of LinkedIn. I believe many businesses ignore LinkedIn for two primary reasons:
1. It isn’t sexy.
2. It isn’t fun or exciting.
While LinkedIn may not be exciting, getting new clients and having a successful business certainly is!
There are five crucial steps that will turn…
