Polish up your apples for another week of content marketing school. This week combined ways you can excel as a writer and a marketer.
On Monday, Stefanie Flaxman wrote about a seeming paradox — how can we be prolific enough to succeed as professional writers and continue to improve our craft at the same time?
She uncovered five simple (but not always easy) steps we can take to keep publishing and keep improving.
On Tuesday, Kelton Reid showed how the uncanny valley phenomenon plays out in content, and why we’re hard-wired to reject “zombie content.” He outlined seven red flags that give audiences the creeps — and how you can get your content’s soul back.
And on Wednesday, I talked about cheese. More specifically, the role…
