Branding Your Business and Crafting Your Story in the Cannabis Industry

“Most customers in the cannabis industry won’t have a deep knowledge of the qualitative difference between brands. So the way to differentiate yourself is to craft a strong story…


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The Affiliate Marketing Playbook To Skyrocket Your Commissions This Year

That’s why I’m writing this, to help you with one form of “passive” income today – affiliate marketing. Because these days, you can still earn money from affiliate marketing, but…


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Ready Player One: Top CMWorld Speakers Dish Go-To Classic Content Marketing Combos

@jayacunzo #CMWorld Click To Tweet Classic Content Tip: Put your customer first. Today, there are so many more ways to target – the how is evolving, but nothing will ever replace…


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The Most Important Question to Ask Before Launching a Podcast

But one question is the most foundational and crucial thing to ponder – and I don’t see marketers asking it often enough: “Are you any good on a microphone?” That is half the…


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The Secret to Making Facebook Ads Work for Your Business

This is where Facebook ads come in. For those also facing that challenge, here are the steps to quickly make Facebook ads work for your business: Do your research. You need to…


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Why Facebook Chatbots Could Be Your Best Friend in Online Marketing

In his latest deep dive into some of the benefits of Facebook marketing, Entrepreneur Network partner Ben Angel examines what sets the Messenger function apart from other…


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Behavioral Data Is About to Take a Back Seat to Declared Data

Marketers can infer a lot about consumers through behavioral data -- from their go-to Starbucks beverage to their favorite time of day to shop. In fact, behavioral data can be…


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Why Giving Clear Instructions Can Increase Your Marketing Response Rate

Direct Marketing. Most people are well-conditioned from infancy, in every environment, to do as they’re told. Confused or uncertain consumers do nothing. And people rarely buy…


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5 Hacks for Creating Smarter and More Profitable Digital Content

It seems that, everywhere you go, content marketing and native advertising have become the hot-button topic du jour, as it becomes increasingly apparent how these strategies have…


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Why You’re Missing Crucial Opportunities if You Think You’re ‘Not Creative’

I’m nowhere near as creative as she is. I wanted to ask him if he truly thought medicine wasn’t creative. If he really wanted to get better at graphic design, what was stopping…


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