Audience Team

Consider these two statistics: 37% of surveyed B2B content marketers say their organization uses research reports for content marketing purposes. [CMI 2018] Nine out of 10…

So how can content marketers use this to their advantage? It’s popular with teens There’s no question that Snapchat is a key social platform for marketers who are specifically…

We had to adjust the calendar, but we’ve got Tim set to teach us his low-pressure but effective techniques for sales. We’ll host the workshop (it’s free) on Tuesday, June 26 at…

I'd been shopping at the same department store for 10 years. You have a digital relationship with your customers. But are you creating digital experiences that communicate how…

Content personalization is no longer a dream that marketers have for leveling up engagement with their audience, it’s become an essential combo for winning the content marketing…

Ask yourself, who is this content for? You should: Make its run time less than 90 seconds (as short as needed to get across the main point) Keep it simple Include actionable…

Whenever I’m sitting on content marketing panels—usually perched on a tall stool, terrified that I’ll get too excited and fall—I almost always get the same question: What’s the…

With so much information do you often find yourself asking these questions with your marketing tools? By using machine learning tools, you will be able to easily shift your…

Overvaluing vanity metrics It’s easy to see likes as the currency for social media value and popularity. On my personal social accounts, I certainly get excited when my tweets and…

Segmenting your list so you can send messages that promote add-on products, discounts on replenishments, and other relevant offers to contacts who show interest in specific…