Great Scott!
The TopRank Marketing blog has been around since 2003, way back when content marketing and blogging were relatively new to the business world. We are proud of the fact that we were early adopters of the blogging trend—one of today’s leading content marketing strategies for improving brand visibility and engagement.
Trends and predictions shape the world of both B2B and B2C marketing. They help us shift our marketing strategies to meet the needs of our customers and reach them in the right place and the right time. But not every trend survives the test of time.
Since our blog started in 2003, we’ve made some bold marketing predictions of our own. In this post, we’re hopping into our time machine and traveling back in time to see which of our top marketing predictions hold true as we look ahead to 2018.
1. Mobile Search Will Explode
Predicted for the first time all the way back in 2008, the mobile explosion continues to happen. According to a recent BrightEdge report mentioned in Search Engine Journal, mobile traffic now accounts for 57% of all internet searches. But the most incriminating evidence that this trend will only continue is the fact that Google will start prioritizing mobile sites over desktop to reflect the change in search traffic.
What does this mean for marketers going forward? Companies in all industries and verticals will need to make the shift to thinking “mobile first”. Because Google deems mobile as more important, your brand needs to see it that way as well. This means creating a custom, seamless user experience for your mobile traffic and optimizing all of your content with mobile in mind. See if you site has what it takes by taking our mobile SEO test.
2. User Intent Will Impact Ranking
This was one of our more recent SEO predictions, but it’s not slowing down anytime soon. Google and other search engines have been taking engagement data into account. We saw this happen…
