What’s a Content Marketing World without lots of fun mixed in with all the learning, networking and education? This year, in the spirit of Joseph Gordon-Levitt, we’re going to have a charity lip sync battle, and we’d love your involvement.

In case you don’t know what Joseph Gordon-Levitt has to do with lip syncing and you haven’t watched these over and over like I have, take a look at him doing a little Rhythm Nation on Lip Sync Battle (he takes the stage at 2:04), as well as his battle with Jimmy Fallon. Go ahead. Seriously, watch them both. And if you don’t click on the links, don’t worry, I’ve watched them each enough times for you. And you. And you.

We have enlisted the support of five incredible people who are vying for one of two spots in a live lip sync battle held at House of Blues Cleveland on Wednesday night. The lip sync will take place during the intermission (around 9:45pm Eastern) while the band Mega 80s rests up for their second set of our 80s dance party, sponsored by our good friends at Mintent.

So how exactly will this work?

  • Each contestant has selected a charity of choice
  • On Tuesday at registration and Wednesday in the G2 Crow Expo Hall, we’ll have clear containers where attendees/speakers/sponsors can put money into a contestant’s container.
  • How do you decide where to donate money? You can pick based on the person, on their charity, or both! It’s totally up to you, we’re just grateful for your participation!
  • On Wednesday at 4:15pm when our Content marketing Awards ceremony starts, voting will end. Then after Casey Neistat’s closing keynote Wednesday, we’ll announce the two highest fundraisers who will battle it out during the intermission of #CMWorld Dance Party at House of Blues Cleveland!
  • For the three runners up that weren’t selected for the finals, their charity will still give all money donated plus an additional donation match as a thank you from CMI.
  • At the House of Blues, we’ll select the winner based on the volume of the cheers from the crowd! The runner up and the overall winner will receive all money donated plus donations from CMI.

It’s going to be great! Read on for the details on our contestants and the great charities they’ve selected:

Kelly Hungerford

Founder, Drop in Digital
@kdhungerford

Charity:
Women Deliver
What is this Charity’s Mission?
Women Deliver believes that when the world invests in girls and women, everybody wins.

Why this Charity?
The urgency in the call to action to stand united in acceptance of equality is growing daily. When we invest in girls and women, everyone wins. Women Deliver is committed to bringing together diverse voices and interests to drive progress for gender equality, particularly in the areas of reproductive, sexual, and maternal health. Their work is not only…