PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.
In this week’s episode
Robert muses on inventing our best possible villain. In the news, we discuss the latest quarterly results from WPP and how the slowing of advertising could mark something more than just a cyclical blip. In addition, Google begins to reimburse clients and agencies for ad fraud, the Washington Post adds artificial intelligence to native, and Goop gets leveled by Truth in Advertising. Our rants and raves include Australia (yes, the entire continent) and U-Haul; then we close the show with an example of the week from CTO Advisor.
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Show details
- (00:01): An advertising blast from the past: “The Hardy Boys/Nancy Drew Mysteries”
- (00:30): Robert muses on this week’s theme: Have you invented your best villain?
- (05:30): Welcome to Episode 198: Recorded live on August 28, 2017 (Running time: 1:04:44)
- (09:20): Content Marketing World 2017 – The largest content marketing event in the world will return to Cleveland on September 5–8, with closing keynoter Joseph Gordon-Levitt. Time is running out. Register today, and don’t forget to use coupon code PNR100 to save $100 on the cost of registration.
