How Predictive Analytics Can Help Your Business See the Future. Now more than ever, predictive analytics are becoming available to small businesses looking to get ahead of the competition by mining their data and generating meaningful intelligence. From mapping customer purchase trends to optimizing product campaigns, predictive analytics can be the digital marketing solution your company needs. An investment in predictive analytics may give your business the competitive advantage it needs, helping you leave yesterday’s problems behind and focus on growth to come. Entrepreneur
These Emotions Are Said to Have the Greatest Influence on Brand Loyalty. Research from Capgemini’s, which correlated emotions and stated loyalty towards brands, has revealed that the three most important emotions are: Honesty; Trust; and Integrity. People also associate the emotions of “belonging,” “security,” and “familiarity” with loyalty. MarketingCharts
New Google Best Answer Carousel In Search Results Snippets. I have to say, I think this is a great idea! #BetheBestAnswer Google is testing the display of a carousel of answers, with the “best answer” labeled first as such, allowing the searcher to swipe or click through the answers directly in the search results. Search Engine Roundtable
Accenture Puts A Number On Consumer Distrust: $756B. 49% of customers are concerned about privacy, yet subscribe to intelligent services designed to anticipate their needs, according to research from Accenture. Poor personalization and lack of trust cost U.S. organizations $756 billion last year, as 41% of consumers switched companies. MediaPost
‘Purchases on Google’ Shopping ads test is running on iOS devices. Purchases on Google ads enable consumers to buy products shown in Google Shopping ads right from Google-hosted landing pages when users have payments set up through their Google accounts. Search Engine Land
Google study warns of widespread video ad fraud, encourages wider ads.txt takeup. Publishers are losing up to $1.27bn a year due to fraudsters impersonating their inventory on ad exchanges, with such bad actors conducting up to 700m false ad requests per day, according to a study published by Google. The Drum
Five Trends That Will Shape Mobile Adtech in 2018. Trends to watch include: Industry Consolidation, The Innovating Dragon of China, Transparency and Accountability, Laggards and Late Majority, AI and Machine-Learning – MarketingProfs
Google is sending more traffic than Facebook to publishers — again. Google used to be the main source of referral traffic for web publishers. Then Facebook eclipsed it. And now, Google is back on top again. Facebook sent 25 percent less traffic to publishers this year, while Google increased its traffic by 17 percent, according to Parse.ly. recode
60% Of Marketers To Increase Focus On Organic Search in 2018. Organic search proved…
