Marketing has always been on the move in terms both of how it’s both defined and executed. From the early days of the telephone and wireless transmission to the “huge TV” trend, radio and billboard commercials and the internet, to social media platforms, IoT — and more — businesses and brands have always had to be on their toes to figure out what’s coming next.
If you run a business, you know that most consumers and businesses today are online, so a major part of your marketing has to be digital — at least if you want to make any headway in reaching them. The scope of digital marketing application is massive — and, no, it is not all about social media marketing.
According to digital strategiest Nathan Yeung,writing for the Find Your Audience blog, “Social media marketing is just one type of digital marketing. Alongside this marketing channel,” Yeung pointed out, “ecommerce business should use other means to diversify their digital marketing strategy. By relying on PPC ads, native ads, SEO and email marketing, ecommerce business can seize plenty of new opportunities in the fast- and ever-growing online world.”
Who will win, and who will lose
Businesses that understand the swiftness with which these marketing trends evolve typically start working on their marketing strategy for the next year as early as Q2 of the current year. For instance, many people believe that social media is the most effective digital marketing channel. But according to Asif Razzaq, a digital marketing consultant, “Email marketing is more effective than social media marketing”.
This means that any business that wants to thrive cannot afford to stick to just what was working for them. But that business must always be on the lookout for new marketing trends and how it could be affected.
Here are just a few exciting marketing developments that have grown in 2017 and are sure to explode in 2018.
1. Smartphones will see increased marketing dominance.
The desktop’s relevance is swiftly going the way of the dinosaur, as mobile devices continue to eat up market share when it comes to all-round usage, especially in advertising, customer engagement and conversion rates. According to Statcounter, mobile (smartphones) currently own 50.87 percent of market share, up from 8.49 percent in January…
