For a long time, B2C marketers have dominated video advertising. But the evolving landscape of video advertising has opened up opportunities for B2B marketers, too, driven in large part by a changing demographic of B2B buyers and their video-consumption behaviors. According to a recent Google study, 70% of B2B buyers watch videos along their path to purchase—a whopping 52% jump in just two years.
Are you still on the fence about whether to take advantage of video in your marketing program? Consider these five reasons to take the plunge.
1. Video works for long sales cycles
B2B marketers love to…
